Millennials
are born
between
Millennials
make up
25%
of the U.S. Population
Currently
Millennials make up
21%
of
consumer
discretionary
purchases,
which is estimated to be over a trillion
dollars in direct buying power
and a huge influence on older generations.
53%
of millennial
households
already have children
About
1 in 4
millennials
are parents today
Millennials believe
parenthood is a
partnership
Believe that they have equal responsibility of child care
Almost
50%
of millennials
would be more willing to make a purchase
from a company if their purchase
supports a cause
Brands that stand for more than their bottom line receive
Greater millennial
brand love
37%
of millennials
say they are willing to purchase
a product or service to support
a cause they believe in,
Even if it means paying a bit more
46%
of millennials
reported having
200+ Facebook friends
Compared to
19%
of non-millennials
Millennials are
2.5x
more likely to be an
early adopter of technology
than other generations
56%
of millennials
report they are usually either one of the
very first to try
new technology
or are among the first group to try a new technology
Millennials are known as
content creators
and users.
46%
of millennials post original photos or video online
that they themselves have created
Useful is the new coolTM
Millennials value brands that enhance their lives.
New tech must serve a purpose in order be considered
"cool"
80%
of millennials
want brands to entertain them
40%
want to participate in
co-creation of products and brands
70%
feel a responsibility to
share feedback with companies
after a good or bad experience
79%
of millennials
would like to visit all 50 states and
75%
would like to travel abroad
Half of all
millennials
report taking
four or more
overnight trips
a year compared to 75% of non-millennials
69%
of millennials
say they
crave
adventure
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