Posted by: Jeff Fromm | May 17th, 2013
You can now visit the website for “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was co-authored by MillennialMarketing.com lead editor Jeff Fromm and Christie Garton, who formerly wrote for USA Today and The Huffington Post.
Posted by: Kelly Stroda | May 16th, 2013
Sixty percent of Millennials upload content including upload online content, including photos, videos, wiki entries, blog posts, micro-blogposts and product/service reviews, according to research by Barkley in conjunction with Boston Consulting Group and SMG. So, brands need to hang out where Millennials are hanging out online.
Posted by: Jeff Fromm | May 15th, 2013
The Millennial generation may be perceived as being entitled, but they still know how to save for the future. According to a recent report by Merrill Edge shows that “mass affluent” Millennials are already saving for their retirement.
Posted by: Kelly Stroda | May 11th, 2013
If you ask a Millennial mom what she wants for Mother’s Day, a spa day might top her list.
New research from The DDB Life Style Study shows more than 70 percent of Millennial moms say their free time is taken up by activities their kids are in. This compares to 47 percent of Boomer moms.
Posted by: Jeff Fromm | May 9th, 2013
In case you still thought millennials are opposed to working, it turns out the young generation tarnished as slackers has serious career aspirations.
They want to innovate at Starbucks, Abercrombie & Fitch and Apple, according to a new survey. They want to catch bad guys through FBI and CIA careers. And, hey, if that's not in the cards, drawing for DreamWorks Animation SKG would be cool too.
Oh, those colorful hipsters with wide-ranging aspirations.