Millennial Mindset Recognized by Forrester as Industry Leader

Posted by: Jeff Fromm

Since 2008, we have been on the leading edge of helping brands understand the modern consumer. Our research into the Millennial Mindset™ surfaced key ways in which the world’s biggest and most influential generation of consumers relates to brands.

This work has contributed to the success of our parent company, Barkley.

In building and executing innovative, idea-driven marketing strategies and experiences across traditional and digital media, Barkley does the work of connecting brands to young consumers. And that work is making an impact.

We’re proud to announce that Barkley was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Lead Agencies Q4 2016. In this evaluation, Barkley was cited as a Strong Performer.

Barkley was among the eight lead agencies in the Wave evaluated against 23 criteria, including customer insights, brand and creative strategy, corporate vision, and corporate culture.

The Wave report authors also recognized Barkley’s deep understanding of the millennial mindset saying that, “Barkley is a match for brands that need unique campaign experiences explicitly designed for a younger consumer.”

Millennial Marketing and the team at FutureCast are proud to have contributed to Barkley’s ongoing success as a lead agency.

CLICK HERE to learn more about the Wave and get in touch with our friends at Barkley


About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.