Millennial Target: Microsoft

Apparently Microsoft does have a clue. I found this video on Jeff Taylor’s blog, Millennial Marketer. (Definitely worth checking out for a Millennial’s view of ZipCar, Nokia and more). According to Jeff, “this video shows Microsoft’s vision for their future in the youth market. It is a perfect example of how Millennials want technology to fit seamlessly into their lives. The title is fitting: it is called “Your Digital Lifestyle.” High praise.

What I find interesting about the video is that it tells a wordless story where the technology enables the action, rather than is the action. It makes Microsoft’s various platforms and products appealing and actually seem related. It also takes them well beyond PPT and Word and puts them squarely in Apple territory, a part of your, well, digital life. According to other blogs, the video has been shown internally to a good response, but has not aired commercially. If this video is any indication of where Microsoft is headed, it is definitely encouraging–and likely to be relevant to Millennials.

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