While it’s not uncommon to Millennials with their phone practically glued to their hands, that doesn’t mean they’re going to abandon brick-and-mortar shopping destinations in favor of shopping on their mobile phones.
Last week, the Urban Land Institute released a survey showing that Millennials still prefer malls over mobile shopping, largely because of the social and entertainment aspects.
Here are some tidbits about Millennial marketing from the survey:
- 37 percent of Gen Y consumers said they love shopping
- 48 percent of Millennial consumers said they enjoy shopping
- 70 percent of females surveyed said they view shopping “a form of entertainment and something to share with friends and family”
- 50 percent of men surveyed said they view shopping as entertainment and a social activity
- Discount department stores are the retail destination Gen Y consumers shop at most
- 45 percent said they spend more than an hour a day looking at retail websites
- 46 percent said they dine out with others at least once a week
- 25 percent said they dine out with others several times a week
While malls seem like inherently social atmospheres, mall owners may want to consider adding more restaurants and entertainment-geared businesses in order to continue to attract this cohort.
