“Marketing to Millennials” book website now available

Posted by: Jeff Fromm

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You can now visit the website for my book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was I co-authored with Christie Garton. Christie formerly wrote for USA Today and The Huffington Post.

The book, which will be available July 17, 2013, expands on research about Millennials conducted by Barkley in conjunction with The Boston Consulting Group and Service Management Group.

Based on groundbreaking proprietary research and one-on-one interviews with top brand executives, Marketing to Millennials identifies specific behaviors and attitudes common to this revolutionary group of consumers.

Visit the website at MarketingToMillennialsBook.com.

About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.