With creativity spilling out of their ears, Millennials are using food as an outlet for their kitchen innovations. They are seeking adventure in creating interesting and shareworthy recipes for their peers. In the same sense, they value the creation of recipes almost 20 percent more than non-Millennials. Now, it’s all about the benefit the Millennial gets from cooking and sharing their experience. Healthiness of products becomes secondary to the shared experience.

View our full blog post on the Whole Foods Magazine website.