Posted by: Andriu Brenes | September 26th, 2017
Take a look at your workforce – specifically, your mid-level managers. Notice anything particularly different about your team today compared with when you first got into the business? Perhaps the way they look, their office attire or the gear they’re...
Posted by: Andriu Brenes | September 25th, 2017
Depending on where you look or what you read, you’re likely to notice a slight variation in the birth-year parameters of modern consumer generations – talk about confusing! How can you best reach these consumers, let alone understand them and...
Posted by: Andriu Brenes | September 21st, 2017
In the same vein that Millennials are a generation of consumers unlike what the market has seen before, they are also a very different generation of employees. After all, before they entered the work force, who would have imagined that...
Posted by: Andriu Brenes | September 19th, 2017
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
Posted by: Andriu Brenes | September 14th, 2017
The youngest generation, Gen Z, may be close to Millennials in age, but their eating habits are revolutionizing the dining industry. As Gen Z is the most ethnically diverse generation — and the most passionate about racial equality — that...
