Posted by: Andriu Brenes | June 30th, 2015
Thinking about millennials, data is typically the last thing that most marketers tend to address. The majority of brands are spending their time in the social sphere focusing on how to engage millennials on a digital level. However, data agility...
Posted by: Andriu Brenes | June 25th, 2015
Historically, brands have closely monitored consumer “indicators” like awareness and brand loyalty to track spending and shopping trends. As categories and brands mature, combined with new consumer co-creators that don’t behave in linear purchase cycles, some of these marketing tools need...
Posted by: Andriu Brenes | June 24th, 2015
Millennials…amiright? Everyone is talking about them. Everyone is targeting them. Everyone thinks they know them best. Unfortunately, many of the brands who swear they know millennials are only just scratching the surface of what it truly takes to connect with...
Posted by: Andriu Brenes | June 18th, 2015
Latino millennials account for roughly 24 percent of the millennial population, which makes them a significant segment of what is quickly becoming the largest generation in the United States today. This group of individuals walks a thin line that borders...
Posted by: Andriu Brenes | June 16th, 2015
In the ever growing, changing and evolving environment that is the restaurant industry, one fact remains constant: going out to eat is a family affair. As long as restaurants exist, families will use them as a means to get out...
