Posted by: Andriu Brenes | June 27th, 2018
With a growing number of Gen Z drivers behind the wheel, convenience stores are right to be thinking about how to connect with this young generation—and their dollars. By 2020, they will represent more than 40% of buying power, and...
Posted by: Andriu Brenes | June 12th, 2018
Order the Marketing to Gen Z book! Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),...
Posted by: Andriu Brenes | May 10th, 2018
While perhaps surprising, emojis – a favorite of Gen Z – have been around for nearly 20 years. Shigetaka Kurita invented them in 1998 while working for DoCoMo, a large Japanese mobile communication company. His idea was to create a...
Posted by: Andriu Brenes | May 1st, 2018
Emojis are everywhere. Between texts, social media and now advertisements, you can’t get through a day – no, even an hour – without a plethora of heart eyes or upside down smiles (although my personal favorite is ????). In fact,...
Posted by: Andriu Brenes | April 20th, 2018
There is a lot of confusion nowadays when it comes to defining who belongs to which generation and why. People that are well into their older years tend to criticize young groups of so-called “Millennials” for their vanity, lack of...
