Posted by: Andriu Brenes | March 30th, 2018
While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,...
Posted by: Andriu Brenes | March 22nd, 2018
Depending on who you ask or what you read in marketing publications, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth...
Posted by: Andriu Brenes | March 19th, 2018
Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to...
Posted by: Andriu Brenes | March 8th, 2018
In case you missed the memo, today’s teens are a force to be reckoned with. You need to understand what we mean by Marketing to Gen Z. Yes, you heard us right. While some may define this group as inconsequential...
Posted by: Andriu Brenes | February 15th, 2018
Fun is one thing, funny another. Spend five minutes with a Gen Zer and ask them to show you some funny videos, memes or GIFs. While you’ll get a chuckle from the more predictable cat videos, you’ll most likely see...
