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Gender Neutral: Are Millennials Debunking Stereotypical Family Roles?

Posted by: Andriu Brenes | August 24th, 2017

When it comes to the Millennial generation, there are more than enough stereotypes to go around. From the cold brew-sipping hipster to the slacker avoiding reality and rent by posting up in mom and dad’s basement, there is a particular...

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What Brands Are Doing Right When it Comes to Reaching Millennial Parents

Posted by: Andriu Brenes | August 22nd, 2017

Millennials. You’ve definitely heard of them. They’re the often-called “selfie generation,” who are allegedly drowning in debt, stuck in their parents’ basements and killing industries from cars to casual dining. But if this is still the view you have of...

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What values do Millennial parents want to instill in their children?

The Evolution of Parenting Values: What Millennials Want to Instill in Their Kids

Posted by: Andriu Brenes | August 17th, 2017

Millennial parents believe they parent their children differently than their own parents – the Baby Boomer generation – raised them. In fact, research shows they think they’re even better than their own moms and dads when it comes to parental...

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Understanding the New Dining Priorities of Millennial Families

Posted by: Andriu Brenes | August 15th, 2017

Gone are the days when children had no say in restaurant selection. Millennial parents not only allow their children a say in dining location, but according to Service Management Group research, they even prefer their kids make the choice. However,...

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The Social Pressures of Millennial Parents

Being the Poster Parent: The Social Pressures of Millennial Parenting

Posted by: Andriu Brenes | August 10th, 2017

Not so long ago, a common idiom in the English language was used to define the pressure of comparing oneself to others. Keeping up with the Joneses encompassed the societal habit of setting a benchmark for social class and status...

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