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What Do Gen Z Eating Habits Mean For Food Brands?

Posted by: Andriu Brenes | September 14th, 2017

The youngest generation, Gen Z, may be close to Millennials in age, but their eating habits are revolutionizing the dining industry. As Gen Z is the most ethnically diverse generation — and the most passionate about racial equality — that...

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Gen Z entrepreneur

How Technology Brands Can Support the Next Generation of Students — Gen Z

Posted by: Andriu Brenes | September 12th, 2017

Each new generation places a stronger importance on attending college, and Gen Z’s love of learning exemplifies this trend completely. According to a survey from Barnes and Noble, 89 percent of Gen Zers rate college as valuable. After watching their...

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VR has proven to be a powerful tool for nonprofits.

Virtual Reality: The New Nonprofit “Marketing to Millennials” Technique

Posted by: Andriu Brenes | September 7th, 2017

Originally, Virtual Reality (VR) was advertised as a means of entertainment to give users relief from the real world and transport them to a different one. Now, large nonprofits are doing the opposite — using VR to build awareness by...

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Why Reaching Millennial Parents Through Social is Vital to Your Marketing Strategy

Parents, Peers and Posts: Where Millennial Parents Are Seeking Guidance

Posted by: Andriu Brenes | August 31st, 2017

In a competition of mom’s parenting advice vs. the internet’s, digitally native Millennials turn to their own parents first, contrary to what one might expect. After that, however, they are twice as likely to consult the internet compared to previous...

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Why Professional Service Brands Need to Understand the Financial Burden of Millennials

Balancing Budgets: The Cost of Raising a Family for Millennial Parents

Posted by: Andriu Brenes | August 29th, 2017

Raising a child has always been a financial investment. But, for the already indebted Millennial generation, the economic impact of parenting hits harder than it did for previous generations.  The current average cost of raising a child to 18 is...

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