Posted by: Andriu Brenes | February 7th, 2017
Download the latest research now! We’ve all been guilty of grabbing a snack here and there between meals while at the office (Company Kitchen, anyone?). After all, using all that brainpower makes a person hungry. Not to mention that some...
Posted by: Andriu Brenes | February 1st, 2017
Remember when we thought Millennials were social media obsessed? Generation Z, or as we’re dubbing it, The Pivotal Generation, is on an entirely different level. The mixture of hyper-connectivity and selectivity when it comes to social media usage by Pivotals...
Posted by: Andriu Brenes | January 26th, 2017
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
Posted by: Andriu Brenes | January 24th, 2017
Just when you thought you had Millennials figured out, we’re on to the next generation, Generation Z. Gen Z, or as we’re calling it, the Pivotal Generation, is a multi-ethnic, gender-fluid generation with some key traits that differentiate them from...
Posted by: Andriu Brenes | January 17th, 2017
It’s time to say goodbye to the habits of the Millennial “Trophy Generation.” With the entrance of the Pivotal Generation, we are witnessing a major pivot back (see what we did there) to the practical and aspirational goals of working...
