Posted by: Andriu Brenes | November 6th, 2015
Dreaming of reaching celebrity status is certainly not a new cultural aspiration. For generations, people have gone to the furthest extremes to reach their moment in the spotlight; millennials are no different. The world is different for the millennial generation,...
Posted by: Andriu Brenes | November 4th, 2015
In a digital market, consumers are rapidly transitioning from a mindset of “consumer” to “prosumer.” A prosumer is someone who is not passively engaging with brands, but is proactively taking steps towards co-ownership and co-creation of the products they use,...
Posted by: Andriu Brenes | October 30th, 2015
Millennials will spend $65 billion on consumer-packaged goods over the next decade, which makes them one of the most important cohorts for grocery stores and retailers. The challenge for most of them, however, is that the 80 million millennial consumers...
Posted by: Andriu Brenes | October 23rd, 2015
Unless you have been living under a rock, you know that millennials are completely rocking the foundation that supports our consumer economy. These digital and mobile natives have almost complete access to a brand’s entire ecosystem through the Internet and...
Posted by: Andriu Brenes | October 21st, 2015
The Millennial generation is a population of young adults who have more access to the world than ever before. These consumers between the age of 18 and 34 are not conforming to the digital and physical boundaries set around them...
