Futurecast Millennial Marketing Insights

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Scheels Earns Millennial Love Through Experiential Marketing on Social Media

Posted by: Andriu Brenes | September 10th, 2015

Kansas City is ranked as one of the largest developing areas for businesses, drawing thousands of millennials to the area. With future job growth over the next ten years predicted to be at a staggering 37.3 percent according to Best...

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Share Like Buy 2015: Topgolf Reimagines the Sport of Golf to Earn Millennial Love

Posted by: Andriu Brenes | September 8th, 2015

ShareLikeBuy 2015 is quickly approaching and we are getting excited to bring together some of the best and brightest when it comes to Marketing to Millennials™. In an age where millennials do not align with traditional schemas, many brands are...

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Share Like Buy 2015: Why Celebrity Endorsements Aren’t What Your Brand Needs

Posted by: Andriu Brenes | September 1st, 2015

In today’s mega-sharing world, there’s a lot to be said about the power of online opinions. It is now relatively established that the majority of Millennials trust the recommendations of people they follow on social media and online outlets more...

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The One Barrier to Retaining Millennial Employees that You May be Overlooking

Posted by: Andriu Brenes | August 31st, 2015

Study after study on the art and science of attracting Millennial employees has come up with the same results: Millennials want what most of us want from an employer – competitive pay and benefits and development opportunities and flexibility. While...

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Using Food to Understand Deeper Human Truths about Millennials

Posted by: Andriu Brenes | August 28th, 2015

Our love of food is an experience that we all share. Food, however, can also be used to help understand broader generational differences in attitudes and behavior that can impact a company’s marketing effectiveness. At Consumer Clarity, we have learned...

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