Posted by: Andriu Brenes | July 2nd, 2015
The most common offense brands tend to make when it comes to integrated marketing is creating a difference between online and offline environments by distributing marketing plans into silos (think traditional vs. digital). For millennials, digital is life, not a...
Posted by: Andriu Brenes | June 30th, 2015
Thinking about millennials, data is typically the last thing that most marketers tend to address. The majority of brands are spending their time in the social sphere focusing on how to engage millennials on a digital level. However, data agility...
Posted by: Andriu Brenes | June 25th, 2015
Historically, brands have closely monitored consumer “indicators” like awareness and brand loyalty to track spending and shopping trends. As categories and brands mature, combined with new consumer co-creators that don’t behave in linear purchase cycles, some of these marketing tools need...
Posted by: Andriu Brenes | June 24th, 2015
Millennials…amiright? Everyone is talking about them. Everyone is targeting them. Everyone thinks they know them best. Unfortunately, many of the brands who swear they know millennials are only just scratching the surface of what it truly takes to connect with...
Posted by: Andriu Brenes | June 18th, 2015
Latino millennials account for roughly 24 percent of the millennial population, which makes them a significant segment of what is quickly becoming the largest generation in the United States today. This group of individuals walks a thin line that borders...
