Futurecast Millennial Marketing Insights

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March Madness is a Marketer’s Game: The Best Times to Connect with Millennials

Posted by: Andriu Brenes | March 26th, 2015

Brackets are busted, favorites have fallen and the clock struck midnight for many Cinderella stories. Such is life in the NCAA Tournament. Over the course of six days, millions of fans and casual viewers watched as 68 teams whittled down...

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Millennials are Banking on Banks for Assistance in Personal Finance

Posted by: Andriu Brenes | March 23rd, 2015

TD Bank recently released the results of the TD Bank Financial Education Survey on millennial banking habits.  The mission of the survey was to investigate millennial banking behaviors and preferences. The survey also attempted to gain a better understanding of...

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How Samsung is Walking with Millennials

Posted by: Andriu Brenes | March 19th, 2015

Creating power and donating it has never been so easy thanks to Samsung’s new “What If I Can” campaign, which gives new meaning to the term, power walking. I got to see it in action last week while attending the...

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Spotify, BuzzFeed and Elite Daily Rank High on the List of Most Popular Millennial Websites

Posted by: Andriu Brenes | March 17th, 2015

You won’t be hard pressed to walk inside your local Starbucks down the street and find a millennial glued to their smartphone sending out a tweet or taking the latest BuzzFeed quiz that popped up on their newsfeed. Millennials are...

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Hotel Loyalty Programs Entice Millennials Through Discounts and Small Gestures

Posted by: Andriu Brenes | March 12th, 2015

Millennials are a generation that is completely redefining what adventure means and are looking at the world through a more global perspective. For millennials, traveling isn’t a luxury; it’s an intricate part of their lives with 78 percent of them...

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