10 Things Marketers Get Wrong About Gen Z

Posted by: Meg Anderson | August 31st, 2018

In the midst shifting attitudes, one remains constant: the rising generation can be downright confusing. To further understand the world’s youngest consumers, we’re providing you with a list of ten surprising truths about Gen Z. Consider this to be your...

The Language of Gen Z: Snapchat

Posted by: Caleb Ledbetter | August 30th, 2018

Continuing our series on how Gen Z communicates (check out this one about Emojis), let’s talk about Snapchat. With 3.5 billions snaps sent a day (as of 2017), your brand can’t afford to ignore one of Gen Z’s favorite ways...