Posted by: Meg Anderson | August 31st, 2018
In the midst shifting attitudes, one remains constant: the rising generation can be downright confusing. To further understand the world’s youngest consumers, we’re providing you with a list of ten surprising truths about Gen Z. Consider this to be your...
Posted by: Caleb Ledbetter | August 30th, 2018
Continuing our series on how Gen Z communicates (check out this one about Emojis), let’s talk about Snapchat. With 3.5 billions snaps sent a day (as of 2017), your brand can’t afford to ignore one of Gen Z’s favorite ways...
Posted by: Meg Anderson | August 30th, 2018
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using a survey, focus groups, and a variety of secondary sources, we...
Posted by: Meg Anderson | August 29th, 2018
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using focus groups, a survey, and a variety of secondary sources, we...
Posted by: Ian Forsyth | August 28th, 2018
With a consumer base that will drastically change within the next 10 years, brands will have to chase desirability once again with the Gen-Z consumers of the future. And the word on the street is that if you want to...
