Posted by: Meg Anderson | August 29th, 2018
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using focus groups, a survey, and a variety of secondary sources, we...
Posted by: Ian Forsyth | August 28th, 2018
With a consumer base that will drastically change within the next 10 years, brands will have to chase desirability once again with the Gen-Z consumers of the future. And the word on the street is that if you want to...
Posted by: Jen Mazi | August 14th, 2018
Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and...
Posted by: Sarah Steinman | August 14th, 2018
Millennials crave exceptional experiences. They spend money on travel and a lot of it. According to Berkshire Hathaway Travel Protection (BHTP) president, Dean Sivley; “They [Millennials] spent $4,594 on vacations in the past 12 months with an average of $1,312...
Posted by: Sarah Steinman | August 9th, 2018
Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience...
