Futurecast Millennial Marketing Insights

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Generation Y, Brand Values and Idealistic Purchase Decisions

Posted by: Andriu Brenes | September 10th, 2014

I’m a millennial, and I embody a lot of the clichéd things you’ve heard about the generation: the frivolous wanderlust, the tattoos, the addiction to Instagram, and one pretty powerful behavioral trend – the insistence on ethical substance and integrity...

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Abercrombie Stops Shouting, but will they Listen?

Posted by: Andriu Brenes | September 2nd, 2014

2007. While it’s only been six years, a lot has changed. American Idol was America’s most watched show, you couldn’t turn on the radio without hearing Akon and Abercrombie and Fitch was one of the most popular apparel brands in...

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New Data Reveals Millennials are Far More Conservative Than You Think

Posted by: Andriu Brenes | August 21st, 2014

KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is...

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Instagram Key for Advertisers when Targeting Generation Y

Posted by: Andriu Brenes | August 19th, 2014

Growing up, most kids slept with a stuffed animal in or next to their beds. Whether it was a teddy bear or blanket, the stuffed toy brought comfort to a young child once the lights went off. Nowadays, there is...

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Looking to the Future and Marketing to Gen Z

Posted by: Andriu Brenes | August 14th, 2014

Download the latest Gen Z research now There are over 80 million members of the millennial generation and they represent 25% of the US population and hold more than $200 billion in buying power. As much power as this generation...

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