Posted by: Andriu Brenes | September 11th, 2018
Millennials are different than older generations which can be seen in their expectations from brands. They would much rather spend their money on an experience that can be shared on social media than material goods. This trend has created what...
Posted by: Andriu Brenes | September 6th, 2018
90% of Americans live within 15 minutes from one of Walmart’s 5000+ US locations. But there aren’t any in New York City. Enter Jetblack.com. Walmart wanted to reach New York City moms, but logistically these customers didn’t have access to...
Posted by: Andriu Brenes | August 31st, 2018
In the midst shifting attitudes, one remains constant: the rising generation can be downright confusing. To further understand the world’s youngest consumers, we’re providing you with a list of ten surprising truths about Gen Z. Consider this to be your...
Posted by: Andriu Brenes | August 30th, 2018
Continuing our series on how Gen Z communicates (check out this one about Emojis), let’s talk about Snapchat. With 3.5 billions snaps sent a day (as of 2017), your brand can’t afford to ignore one of Gen Z’s favorite ways...
Posted by: Andriu Brenes | August 30th, 2018
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using a survey, focus groups, and a variety of secondary sources, we...
