Futurecast Millennial Marketing Insights

Futurecast Millennial Marketing Insights

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Lowe’s, Chipotle and Other Brands Use Video For Effective Millennial Marketing

Posted by: Andriu Brenes | November 19th, 2013

Video advertising has become a hot topic in the marketing world.  Now, more than ever, brands are turning to platforms that allow them to leverage social media to increase the number of impressions among Millennials.  Videos are an effective marketing...

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Convenience Drives Millennials to Alternative Rental Options

Posted by: Andriu Brenes | November 13th, 2013

“One night or five?” he asked after scanning the copy of “Animal House” I was renting for a night in with some friends. I’ll be honest; I can’t remember the last time I had been inside video rental shop before...

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Dunkin’ Donuts Takes Loyalty Program Digital to Win with Millennials

Posted by: Andriu Brenes | November 7th, 2013

Dunkin’ Donuts aims to reward loyal brand fans with the integration of their new DD Perks Reward loyalty program that launched on Nov. 4 in four markets.  The program is set to launch national early 2014.  We will see the...

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Millennials Are Accepting More Lax Privacy Policies in Exchange for Rewards

Posted by: Andriu Brenes | November 5th, 2013

Online privacy policies always seem to be a bunch of gibberish. Who actually reads the privacy policy anymore? When given the option to either read pages of legal language or simply click “I agree,” don’t the majority of us choose...

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Tweet-a-coffee: A New Millennial Marketing Strategy

Posted by: Andriu Brenes | November 1st, 2013

Grabbing a cup of coffee can mean something different to everyone.  For many, it’s the only proper way to start the day.  For others, it’s a time to sit down, catch up or discuss business.  For me, a hot cup...

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