Posted by: Andriu Brenes | June 18th, 2013
With creativity spilling out of their ears, Millennials are using food as an outlet for their kitchen innovations. They are seeking adventure in creating interesting and shareworthy recipes for their peers. In the same sense, they value the creation of...
Posted by: Andriu Brenes | June 12th, 2013
Street-style foods are often seen as more authentic. Millennials feel as though they’re getting “the real deal,” rather than settling for a right-off-the-line dish from a casual dining restaurant.
Posted by: Andriu Brenes | June 11th, 2013
Brands have their advertising strategies on Facebook, Twitter and other networks down by now. But with Spotify's growth in popularity and addition of unique advertising opportunities- brands are taking advantage of the tuned-in audience.
Posted by: Andriu Brenes | June 6th, 2013
Millennials are often thought to have smartphones practically attached to their bodies making them constantly online and have a desire for interactive experiences. One result from this is that Millennials is that Millennials want to interact with brands and be part of the process. In essence, they want to co-create the brand, their experience and their customer journey.
Posted by: Andriu Brenes | June 6th, 2013
More and more QSRs and fast casual concepts are updating their menus with items aimed at getting Millennial consumers to spend money with them, and we expect this trend to continue.
