Posted by: Andriu Brenes | June 4th, 2013
Marriott is taking yet another stab at drawing in Millennial customers. The chain announced that it is importing its European hotel chain, AC, to the United States. As you may recall, Marriott announced earlier this year that it was partnering with IKEA to create Moxy, a Millennial-geared hotel chain that will develop across Europe.
Posted by: Andriu Brenes | June 3rd, 2013
In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core functional and emotional benefits divided by price would give us a proxy for brand value. Stronger brands had more price elasticity. However, the old definition no longer holds if you want to engage Millennials or older generations that are adopting a “Millennial Mindset.”
Posted by: Andriu Brenes | June 3rd, 2013
As QSRs and fast casual concepts race to remain relevant to Millennial consumers, some restaurants are looking to beer for help. Of course, they’re not looking at just any beer, they’re looking at craft beer.
Posted by: Andriu Brenes | May 30th, 2013
Taco Bell has been all over social media lately. They've announced new products using Vine and Snap Chat, which are both Millennial-centric social media applications. At this point, the question isn't how Taco Bell will engage Millennial consumers, it's what they'll do next.
Posted by: Andriu Brenes | May 29th, 2013
Millennials crave adventure — especially affordable adventure. While some cash-strapped Gen Y members may stay close to home to find adventure nearby, others take to the road or skies to explore other cultures. As Millennials mature, marketers need to pay attention to how this cohort wants to travel. One thing is sure: It’s not how previous generations traveled. Millennials are their own travel agents.
