Futurecast Millennial Marketing Insights

Futurecast Millennial Marketing Insights

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Millennials don’t worry about online privacy — what marketers need to know

Posted by: Jeff Fromm | April 22nd, 2013

Millennials are more willing to share information online, especially if they get something in return.

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Millennials aren’t as environmentally conscious as you may think

Posted by: Jeff Fromm | April 22nd, 2013

Happy Earth Day! Millennials are often thought to be environmentally conscious, but is that really true? Check out this infographic about how "green" Gen Y really is.

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Chick-fil-A, KFC and McDonald’s update menus to market to Millennials

Posted by: Jeff Fromm | April 17th, 2013

In the past month, several QSRs and fast casual restaurants have announced menu changes targeted toward Millennials.

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Ball Canning stays connected longtime customers and Millennials

Posted by: Jeff Fromm | April 16th, 2013

Ball Canning, which is a Barkley client, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has been around for 127 years, has taken on a new life.

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Targeting Millennials? Try Tumblr

Posted by: Carolyn Cohen | April 15th, 2013

Tumblr defines itself as a place where "you can effortlessly share anything" and more and more brands are jumping on the Tumblr bandwagon to reach audiences in more creative ways.

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