Posted by: Jeff Fromm | April 22nd, 2013
Happy Earth Day! Millennials are often thought to be environmentally conscious, but is that really true? Check out this infographic about how "green" Gen Y really is.
Posted by: Jeff Fromm | April 17th, 2013
In the past month, several QSRs and fast casual restaurants have announced menu changes targeted toward Millennials.
Posted by: Jeff Fromm | April 16th, 2013
Ball Canning, which is a Barkley client, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has been around for 127 years, has taken on a new life.
Posted by: Carolyn Cohen | April 15th, 2013
Tumblr defines itself as a place where "you can effortlessly share anything" and more and more brands are jumping on the Tumblr bandwagon to reach audiences in more creative ways.
Posted by: Jeff Fromm | April 10th, 2013
In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.
