Ball Canning stays connected longtime customers and Millennials

Posted by: Jeff Fromm

Ball Canning, which is a Barkley client, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has been around for 127 years, has taken on a new life.

One point the article makes is that Ball has taken time to balance making connections with longtime customers and Millennials.

“We want to preserve the authenticity of Ball, but you have to show that you’re moving forward,” Chris Carlile, senior director-marketing for the Ball home-canning products, said in the article.

You can read the full article on the Ad Age website: Ball and Its Mason Jars Get Better With Age — Thanks to Pinterest, DIY

photo credit: Chickens in the Trees (vns2009) via photopin cc

About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.