Posted by: Andriu Brenes | December 13th, 2016
Download the latest Gen Z research now Predicting the future is impossible, but there is no doubt that our country is in store for significant changes – and soon. The same rings true in regards to the marketplace. No longer...
Posted by: Andriu Brenes | December 8th, 2016
Workplace engagement is becoming a buzzword in the business industry. Companies are beginning to discover that employee happiness is the key to achieving results and maintaining profits as it builds their external culture and relevance with consumers. But who is...
Posted by: Andriu Brenes | December 1st, 2016
Since 2008, we have been on the leading edge of helping brands understand the modern consumer. Our research into the Millennial Mindset™ surfaced key ways in which the world’s biggest and most influential generation of consumers relates to brands. This...
Posted by: Andriu Brenes | November 29th, 2016
Millennials are limiting visits to retailers this holiday season thanks to a growing affinity for experiential items such as travel and entertainment. Rather than spending money on items found on a shelf, Millennials are going after experiences that will provide...
Posted by: Andriu Brenes | November 21st, 2016
For hundreds of years, consumers had a specific brick-and-mortar location in mind when the necessity for a product arose. If they needed groceries, they went to the market or before markets a fruit stand. If they needed a new shirt,...
