Posted by: Andriu Brenes | January 12th, 2017
Download the latest Gen Z research now Gen Z isn’t your grandfather’s generation. Then again, it kind of is. A multi-ethnic, pansexual generation that has grown up in an era where social media has brought extreme connectedness, Gen Zers embrace...
Posted by: Andriu Brenes | January 10th, 2017
Download the latest Gen Z research now In a heavily saturated market, where there is little difference between product choice A and product choice B, how do brands create differentiation? When price points are similar, brands are facing extreme difficulty...
Posted by: Andriu Brenes | January 3rd, 2017
We have essential new Barkley/FutureCast research to share regarding the up-and-coming consumer generation: Gen Z. Our latest report, Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials, explores the behaviors, attitudes and motivations of this elusive...
Posted by: Andriu Brenes | December 22nd, 2016
We are excited to announce that in early January we will be launching our brand new Millennial Insights Center (MIC) platform powered by the research collected from Prosper Analytics, a powerful research analytics agency that brings big data into the...
Posted by: Andriu Brenes | December 20th, 2016
Download the latest Gen Z research now The New Year is quickly approaching. As we usher in 2017, we will be witnessing significant adjustments not only in our market but also throughout our country. This makes it all the more...
