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International Business Times: Marketing to Generation Z: Millennials Move Aside as Brands Shift Focus to Under-18 Customers

Posted by: Andriu Brenes | January 14th, 2015

We often say millennials are digitally native; most of the older half of the generation has not even experienced life without the Internet. I used to think that I was pretty tech savvy and in tune with social media. That...

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Brand Innovation Targets Millennials at CES 2015

Posted by: Andriu Brenes | January 13th, 2015

For years we have been saying that millennials are shaping the future of our consumer economy. As some of the world’s newest and most impressive innovations were displayed at CES 2015, it solidified our assumption that millennials have, in fact, taken...

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Mashable: 550,000 Travelers Used Airbnb on New Year’s Eve

Posted by: Andriu Brenes | January 12th, 2015

Airbnb is quickly becoming the travel giant taking over business from traditional hotel outlets. The relatively young company is now valued at more than $13 billion and hosted a whopping 550,000 travelers at Airbnb locations in 20,000 cities across the...

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Refinery29: Target’s New Designer Collaboration Was Just Revealed

Posted by: Andriu Brenes | January 9th, 2015

If you are anything like me, the news that Lilly Pulitzer will be the next Target designer collaboration made your morning. Lilly prints first made a splash in the early 60s when Pulitzer opened an orange juice stand in Palm Beach...

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Stuart Scott: Inspiring All and Changing Sports Forever

Posted by: Andriu Brenes | January 8th, 2015

My Sunday morning began as many others had, rolling out of bed, Sunday brunch and watching football. Sports have always been a huge part of my life and much of that can be attributed to my love of SportsCenter. While...

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