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Washingtonian: How NPR is Preparing for “The Year of the Podcast”

Posted by: Andriu Brenes | January 7th, 2015

“It’s Baltimore, 1999. Hae Min Lee, a popular high-school senior, disappears after school one day. Six weeks later detectives arrest her classmate and ex-boyfriend, Adnan Syed, for her murder.” Sounds the plot of the next 2015 blockbuster hit? Nope. Those...

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Millennial Parent Orbits: Updated and Different Than What You Were Expecting

Posted by: Andriu Brenes | January 5th, 2015

It’s officially 2015 and we’ve seen our news feeds littered with predictions of what the New Year will bring. Innovative brand campaigns, new social media platforms and the continual rise of mobile engagement have ranked high among these predictions. However,...

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AdAge: The Top 10 Ads of 2014 by Estimated Spending (And Five Lessons to Draw)

Posted by: Andriu Brenes | December 30th, 2014

2014 was a big year for brand name advertisements. According to iSpot.tv, an agency that measures real-time TV ad metrics, Verizon, Buik, Esurance, Dominos and Mazda took the top five spots on the list of top ten ads of 2014....

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McDonald’s Super-Sized Problems with Millennials

Posted by: Andriu Brenes | December 16th, 2014

The foodservice industry is one that is constantly undergoing a tremendous amount of change. While change often carries a negative connotation in foodservice, it can also be a sign of growth. Taco Bell and Qdoba are two players that have...

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Pizza Hut, Sprint and Kroger Execs Share Their Millennial Marketing Insights at Share.Like.Buy Millennial Marketing Conference

Posted by: Andriu Brenes | December 15th, 2014

If you are reading this blog, you probably already know that the millennial generation is reaching its peak spending years, wielding nearly $1.8 trillion in direct spending power annually. However, the question left unanswered is how do marketers and business...

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