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Chicago Business: A Tinder-like App with Job-Seeking Millennials in Mind

Posted by: Andriu Brenes | December 12th, 2014

Millennials want instant gratification, which is why dating apps, such as Tinder, resonate so well with young adults 18-34. The new app, nspHire, allows millennials to search for jobs in the same way they search for potential dates on Tinder.  Users swipe...

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Realtors Tapping into the “Give Back” Mindset to Win with Millennials

Posted by: Andriu Brenes | December 7th, 2014

Zillow released a study earlier this year stating that 65 percent of Millennials said, “Owning a home is necessary to living the ‘good life’ and central to the American dream.”  Among Millennial renters (aged 18-34), 82 percent said they were confident...

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Revealed: Top 20 Millennial Marketing Brands

Posted by: Andriu Brenes | December 4th, 2014

Gaining the attention of the millennial consumer can be a tough task, but it’s imperative to any business hoping to succeed in today’s market. Nearly all businesses we work with are always asking what they can do in order to...

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Millennial Mall Kids All Grown Up and Redefining Brick and Mortar Shopping Experience

Posted by: Andriu Brenes | December 2nd, 2014

Holiday shopping is now in full swing with the ultimate shopping weekend coming to an end. With millennials taking over the consumer market, a majority of the engagement strategies will focus on interactive experiences online and in the store that...

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Marketers Embracing New Segmentation Methods to Encompass a Diverse Consumer Culture

Posted by: Andriu Brenes | November 26th, 2014

I was recently invited to participate on a panel at the first annual Hallmark Diversity and Inclusion Summit. After spending the day listening to inspired presentations about the multicultural consumer and what our nation’s future looks like as we step...

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