Posted by: Andriu Brenes | April 7th, 2014
There may not be an “I” in team, but there sure is a “me.” And for Millennials, bringing “me” into the equation is crucial for creating Brand Love® and loyalty. So how can brands incorporate the Millennial “me” factor? The answer...
Posted by: Andriu Brenes | April 1st, 2014
It’s that magical time of year when all the drama of the NBA seems to disappear and everyone turns their attention to the NCAA Tournament and all of the madness that comes along with it. What is it about the...
Posted by: Andriu Brenes | March 25th, 2014
Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion. Today’s Millennial consumer is more likely to influence older generations on “what’s fashion forward” with respect to eyewear and more. According...
Posted by: Andriu Brenes | March 21st, 2014
A key finding of our first Millennial study was the mantra, “Useful Is The New Cool®.” In our follow up study, “Millennials as New Parents: The Rise of a New American Pragmatism,” this mantra still applies, but with Millennial parents...
Posted by: Andriu Brenes | March 19th, 2014
Millennials are the most diverse cohort living in the United States today. Among Millennials, 18.5 percent are Hispanic, 14.2 percent are Black, 4.3 percent are Asian, 3.2 percent are Mixed Race or other and 59.8 percent are Caucasian. This multiculturalism...
