Posted by: Jeff Fromm | April 16th, 2013
Ball Canning, which is a Barkley client, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has been around for 127 years, has taken on a new life.
Posted by: Carolyn Cohen | April 15th, 2013
Tumblr defines itself as a place where "you can effortlessly share anything" and more and more brands are jumping on the Tumblr bandwagon to reach audiences in more creative ways.
Posted by: Jeff Fromm | April 10th, 2013
In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.
Posted by: Jeff Fromm | April 9th, 2013
Posted by: Carolyn Cohen | April 8th, 2013
Roughly 93% of Millennials used a mobile phone in 2012 and among that about 63% used smart phones. Millennials also have the highest penetration of Internet usage, with 93% of Millennials using the Internet, 89% of Gen X and 77% of Baby Boomers.
