KFC goes boneless in attempt to draw Millennials
Posted by: Jeff Fromm | April 9th, 2013
How do Millennials behave on social, mobile and the web?
Posted by: Carolyn Cohen | April 8th, 2013
Roughly 93% of Millennials used a mobile phone in 2012 and among that about 63% used smart phones. Millennials also have the highest penetration of Internet usage, with 93% of Millennials using the Internet, 89% of Gen X and 77% of Baby Boomers.
Get the “download” on Millennials
Posted by: Jeff Fromm | April 4th, 2013
The Futures Company recently released a bevy of information and statistics regarding the Millennial generation. From quick facts to connectivity to brands and marketing, you can find tons of statistics about Gen Y.
Crowdsourcing app Vicelight taps into Millennial desire for peer affirmation
Posted by: Jeff Fromm | April 3rd, 2013
Laura Osier always knew she wanted to be an entrepreneur, she just couldn’t have predicted she would be one at 28 years old. Osier is the founder of Vicelight, a crowdsourcing app that allows users to ask a question, upload photos and get almost instant feedback from other users. The app, which is available for iPhone, taps into how Millennials desire peer affirmation.
Are chicken wings the ultimate Millennial food?
Posted by: Jeff Fromm | April 2nd, 2013
When Barkley, Service Management Group and Boston Consulting Group teamed up to research the generation for Barkley’s report "American Millennials: Deciphering the Enigma Generation," we found out a lot about the cohort. For example, 77 percent of Millennials said they enjoy eating a variety of ethnic foods. Sixty-four percent of Millennials said they love to cook and be creative in the kitchen. Within any given week, a typical Millennial might enjoy Thai food one day, Chinese the next, American food and a homemade meal or two.
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Millennial Marketing Experts