Brands can use Vine to connect with Millennials

Posted by: Jeff Fromm | April 10th, 2013

In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.