Posted by: Andriu Brenes | May 24th, 2013
A new study by the Pew Research Center shows that young Millennials — those between ages 12 and 17 — are getting tired of Facebook. Although, this might be because teens want to hang out on social media where their parents don’t have profiles.
Posted by: Andriu Brenes | May 23rd, 2013
Competitors such as Panera, Chick-fil-A and McDonald’s have been fighting for the Millennial generation business. They’re advertising, tweeting, blogging and sharing posts on Facebook. Who is winning? McDonald’s, according to a USA Today article published this week.
Posted by: Andriu Brenes | May 23rd, 2013
Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them. The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.
Posted by: Andriu Brenes | May 21st, 2013
While it’s not uncommon to Millennials with their phone practically glued to their hands, that doesn’t mean they’re going to abandon brick-and-mortar shopping destinations in favor of shopping on their mobile phones. Last week, the Urban Land Institute released a survey showing that Millennials still prefer malls over mobile shopping, largely because of the social and entertainment aspects.
Posted by: Andriu Brenes | May 17th, 2013
You can now visit the website for “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was co-authored by MillennialMarketing.com lead editor Jeff Fromm and Christie Garton, who formerly wrote for USA Today and The Huffington Post.
