Travel preferences determine how to market to Millennials

Posted by: Andriu Brenes | May 29th, 2013

Millennials crave adventure — especially affordable adventure. While some cash-strapped Gen Y members may stay close to home to find adventure nearby, others take to the road or skies to explore other cultures. As Millennials mature, marketers need to pay attention to how this cohort wants to travel. One thing is sure: It’s not how previous generations traveled. Millennials are their own travel agents.

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Dairy Queen making changes, but still has eye on Millennial marketing

Posted by: Andriu Brenes | May 23rd, 2013

Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them. The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.

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Malls wanting to market to Millennials need to add more dining and entertainment venues

Posted by: Andriu Brenes | May 21st, 2013

While it’s not uncommon to Millennials with their phone practically glued to their hands, that doesn’t mean they’re going to abandon brick-and-mortar shopping destinations in favor of shopping on their mobile phones. Last week, the Urban Land Institute released a survey showing that Millennials still prefer malls over mobile shopping, largely because of the social and entertainment aspects.

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